Services

We specialize in possibility.

Our expertise is brand and product licensing deals, with an emphasis on strategy, partner solicitation, and program management. Since 1997, we’ve helped generate over $3 billion in sales of new products while elevating a wide spectrum of brands.

our clients

Our partners in imagination.
(aka Companies we’ve worked with.)

Big ideas made bigger through solid brand connections.

Case Studies

Tabasco

When we start working with a brand, we ask them to tell us everything about their business and their consumer base.

The IMC blog

The latest news about your industry, our industry, and more.

  • Restaurant Licensing: Product Extension Strategy Approach

    We recently spoke with a leading casual dining restaurant chain about licensing their brand. They wanted three things:  Big deals  Product on…

    Emily Wickerham Randles

    May 27, 2020

  • Why IMC Licensing?

    So, you’re looking for a licensing agency. Congrats! Jumping into licensing is an exciting endeavor, but now, you’re facing the…

    IMC Licensing

    July 23, 2020

  • Understanding Retail Marketing | Randy Golenberg, Spark Your Brand

    On the latest episode of The Brand Licensing Podcast, President of Spark Your Brand, Randy Golenberg, sat down to discuss the nitty-gritty of retail marketing.  Randy…

    IMC Licensing

    July 23, 2020

  • The Power of a Style Guide for Your Licensing Program | Tom Froberg, StyleWorks

    On this episode of The Brand Licensing Podcast, we are joined by Partner and Creative Director of StyleWorks, Tom Froberg. Our conversation dives deep into…

    IMC Licensing

    July 23, 2020

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